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Although many times the brand is considered to be similar to the logo, in reality, it is much more than that. A functional visual identity promotes the personality and values of an organization and is embedded in each marketing detail, thus becoming an essential tool that can build in consumers’ unconsciousness.
Whether you want to create an entirely new visual identity or just reinvent your existing brand visuals, we’ll partner together to agree on a creative direction and build a unique message with a strong impact in the market.
By defining specific usage and specific quality standards, the style manual helps maintain visual identity.
Let’s use this foundation to achieve consistent graphic guidelines, keeping images clean, reliable, and intuitive.
The logo defines your identity, commitment to quality, and promise to your customers, regardless of whether you are a new business or a well-known company; it is the first thing people see when encountering a business, and as a result, the logo plays a crucial role in the sales strategy establishing brand recognition and creating an instant connection with potential customers.
In a highly competitive market where purchasing decisions can be made in a split second, a logo designed to deliver your brand values is the key factor in setting you apart from the competition.
From initial concept to final delivery, we’ll work together to create a memorable and powerful icon that will convey the right image to your customers.
Make your next business card look outstanding. Due to their thickness, the business cards produced on 30-point uncoated cardstock are perfect for die-cut-shaped letterpress printing. The process of die-cutting intricate artwork out of paper using a steel blade is precise enough to trim the finest shapes and allows your cards to become remarkable.
An impeccable introduction produces a lasting impression. Business cards, coordinated letterhead, envelopes, and personalized notebooks do more than delight the eye: they offer customers a brief appraisal of your company and the level of your commitment to high-quality standards.
For a touch of elegance, laser-engraved metal is a distinctive feature that turns heads and leaves an everlasting impression. Forged from 0.5mm stainless steel, these cards can be styled with die cutting and mirror-finish engraving.
Combining an attractive design with interesting content leads to an engaging product with an immediate impact on the customer.
While marketing has evolved with the digital age, brochures, leaflets, and other printed materials still play an essential role in sales.
The digital age has brought about a shift in the way we communicate and market our businesses, with many relying heavily on digital channels such as websites, social media, and email marketing. However, despite the rise of digital marketing, printed materials such as brochures, flyers, and other promotional materials continue to play a vital role in sales. They offer a tangible aspect to marketing and are versatile in their usage. People can touch, feel and hold onto a brochure or flyer, which can help leave a lasting impression. This is particularly important for products or services that require a more hands-on approach, such as real estate or luxury goods. Customers are more likely to remember a brochure they picked up at an event or showroom, as opposed to a digital advertisement they saw briefly online. Also, it's not uncommon for people to be wary of clicking on digital advertisements or links, especially if they are unfamiliar with the sender.
When used effectively, printed materials are a powerful tool for businesses looking to build their brand and reach their target audience.
Adora Casuneli
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